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CMF design is an essential element of product design and the brand-building process. The right materials, colors, and finishes evoke emotions and drive to connect customers with your brand. It is an iterative process that can be visualized using computer-aided design (CAD) tools. Selecting suitable materials and balanced production costs are also essential factors that influence the overall quality of the product. When done right, it can help elevate a product from design to a functional work of art. Remember, the devil is in the details when it comes to building your brand, and CMF design is one of those intricate details to which ManGo pays close attention.
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To bring out the full potential of edge-glow plastic, double-shot injection was used with a neon palette for the portfolio. This is what Grace refers to as “Material-Driven Design”, starting from the edge-glow material, and then dive into form factor, manufacturing process, and the choice of colors. Failing to find this balance may lead to a subpar product if materials are too cheap and ineffective, or an overpriced product if materials are excessively expensive. Throughout the entire design process, ManGo carefully considers these vital pricing factors. This includes evaluating material availability at the preferred manufacturing location and assessing potential minimum order quantities to avoid the need of purchasing huge stocks. LEADRP provides prototyping and on-demand manufacturing services, including CNC machining, sheet metal fabrication, custom tooling, injection molding, urethane casting, and 3D printing.
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Liliana Becerra is an independent design strategist, professor, writer and curator based in Los Angeles, CA, United States. Through her studio, Becerra and her team of global experts advise Fortune 500 companies and brands on the recognition of global insights, trends and their articulation into strategic design opportunities. She is also faculty member of the Product Design Department at the Art Center College of Design in California, where she teaches design research, design insights and colour, material and finish design. CMF is a specific discipline within industrial design that focuses on the development of a product’s color, material, and finish.
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I was also fortunate enough to join Nokia in 2014 and work closely with many talented designers. As Grace shared, Nokia used double-shot injection on the latest Asha 500 series, playing with the contrast between solid and transparent plastic to present the layering look and feel. A simple computer-generated rendering can transform just ideally on prototypes.
Good advice right from the start: ALBIS' successful approach to CMF - Interplas Insights
Good advice right from the start: ALBIS' successful approach to CMF.
Posted: Tue, 07 Nov 2023 08:00:00 GMT [source]
For example, a brand focused on sustainability may opt for eco-friendly materials and earthy color palettes. By aligning CMF design with the brand’s values, designers can reinforce the brand’s messaging and create a stronger emotional connection with consumers. With sustainability becoming increasingly important, designers must consider the environmental impact of their material choices. Using recycled or renewable materials can reduce the carbon footprint and contribute to a more sustainable product.
Plastic Molding
The finish can enhance or mute colors, add depth, and influence how a product feels in our hands. CMF designers meticulously select and apply finishes that align with a brand’s aesthetic vision, creating products that exude sophistication and desirability. Nike is a master of CMF design, incorporating vibrant colors, innovative materials, and dynamic finishes to create products that inspire athletes and fitness enthusiasts. By using bold and energetic colors, high-performance materials, and unique surface treatments, Nike’s CMF design communicates a sense of power, energy, and performance. Explore Nike’s CMF design approach and learn how to convey the desired brand message through CMF choices.

In an era where consumers crave individualized experiences, CMF design is poised to embrace personalization and customization. Advances in manufacturing techniques and digital technologies are enabling consumers to customize the colors, materials, and finishes of their products, creating truly unique and personalized experiences. From customized sneakers to bespoke furniture, CMF design empowers consumers to express their individuality and align products with their personal style and preferences. You’ve seen it influence every product on the market, but not everyone truly understands its importance.
CMF Designers Accentuate the Form
Stay updated with the latest CMF design trends that are shaping the industry. Learn how to incorporate these trends into your product designs and gain a competitive edge in the market. Discover how CMF design can be used to build a strong brand image and create a consistent visual identity across a product line.
Finish Techniques
Engage with material suppliers, finish specialists, and manufacturers early in the design process. Their expertise and knowledge can provide valuable insights into material availability, feasibility, and cost-effectiveness, allowing you to make informed CMF design decisions. In this section, we will provide actionable tips and techniques to help you effectively implement CMF design in your product development process. From conducting user research to prototyping, we will guide you through the entire CMF design journey.
By aligning CMF elements with a brand's identity and consumer preferences, CMF design can influence purchasing decisions and foster enduring brand loyalty. As consumers become more environmentally conscious, there is a growing demand for eco-friendly and sustainable materials, finishes, and production processes. CMF designers must balance aesthetic appeal with minimizing environmental impact and promoting responsible sourcing and manufacturing. Materials are the tangible manifestation of a product’s essence, seamlessly blending form and function.
As an illustration, a highly polished lens will facilitate transmitting light. Surface roughness and texture can be advantageous for promoting certain types of adhesive or coating bonds, or providing beneficial friction in the form of enhanced grip ability for the user. Certain mechanical designs necessitate texture for traction, retaining lubrication, or ensuring adequate traction for the operation of a mechanism. Colors trends are constantly evolving, and staying ahead of the curve is crucial in CMF design. Explore the latest color palettes and combinations that are gaining popularity. From bold and vibrant shades to subtle and muted tones, discover how to use these colors to create contemporary and visually appealing products.
It's considered right at the start of the product design process, and can quite often be the spark at the start of a project that has huge influence on the whole product. Colour, Material and finish, often abbreviated to CMF is an integral part of product design. CMF design strategies should amplify the aesthetics of products, maximise performance and improve functionality as well as create an emotional impact with your customers.
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